Are you stuck on the yo-yo marketing diet?
Does your business suffer from uneven sales results? Perhaps you get a flurry of sales in response to a marketing campaign, or perhaps you win...
View ArticleGood marketing is like a fitness regime
Let me sow this seed ahead of Christmas so that it might take root into your consciousness and pop out in January as a promise...
View ArticlePressed for time Norbert knew he was going to have to multi-task!
Happy New Year everyone. To kick off 2013, here’s the winner of our very first caption competition. Thank you all for taking part and well...
View ArticlePlease don’t make marketing your New Year’s Resolution!
It’s that time of year. No doubt you’ve come over all worthy. As well as thinking about cutting out the alcohol or some such health...
View ArticlePlease do take a moment to dream for your business
So, the start of the first full work week of 2013… did you make any resolutions for your business for the year ahead? How are...
View ArticleThe Four Foundation Leaks
For many businesses marketing is something that’s done when the sales pipeline looks a little dry. Then, it’s heads down to deliver the paying work...
View ArticleShould you be saying ‘No’ to new business?
Doing the wrong kind of work is so damaging, I’ve included it as one of the Four Foundation Leaks in Watertight Marketing. Which means that...
View Article10 signs that it’s your knowledge of marketing that’s holding your business back
There are lots of reasons why a small or medium-sized business can get frustrated with their marketing. For many, sorting out marketing is one of...
View Article6 signs that you’re in control of your marketing
Over the last two days I’ve shared checklists to help you asses whether you have enough marketing knowledge to make sound strategic decisions for your...
View ArticleAccept it. Embrace it. Marketing is messy!
I love a good diagram. They’re great for simplifying ideas. But, it is worth remembering that the world doesn’t really look like that. Especially in...
View ArticleHow much time does small business marketing take?
Last week I gave you a list of seven things you might integrate into a healthy marketing plan for the year ahead. Many will have... The post How much time does small business marketing take? appeared...
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10 signs that it’s your knowledge of marketing that’s holding your business back
There are lots of reasons why a small or medium-sized business can get frustrated with their marketing. For many, sorting out marketing is one of those things that never quite makes it to the top of...
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6 signs that you’re in control of your marketing
Over the last two days I’ve shared checklists to help you asses whether you have enough marketing knowledge to make sound strategic decisions for your growing business. Across the hundreds of...
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Accept it. Embrace it. Marketing is messy!
I love a good diagram. They’re great for simplifying ideas. But, it is worth remembering that the world doesn’t really look like that. Especially in marketing. In my recent post, Sales funnels don’t...
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Truly effective marketing sets you and your business free
I’ve written a lot about the parallels between marketing and fitness. The thing is, when I wrote those posts, I wasn’t actually doing any exercise! I see the irony. Many of the business owners I so...
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How to create a balanced marketing activity plan for your small business
Underpinning all the really practical ideas in Watertight Marketing, there are the Four Foundation Leaks. These are very much about your marketing mindset. If you don’t have these things in place for...
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How to make time for your marketing when you run your own business
Business owner and Author of Time Mastery; Banish Time Management Forever, Karen Meager, recently graduated our Marketing Masterplan programme. Every month she’d ticked off her task list, and more!...
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How do you find clients that sustain you energetically and financially?
Reading Time: 2 Minutes For many of our clients, it’s not necessarily that they need more clients, it’s that they need more of the right clients. And, in many more cases, once this has been clearly...
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Will this new client energise your business?
Reading Time: 3 Minutes Saying no to new clients is one of the most important things you need to do to grow a healthy business. There’s a lot written about creating a profile for your ‘ideal...
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Why should you invest in marketing when sales are soaring anyway?
{ Reading Time: 3 Minutes Most of the businesses that we work with on a marketing transformation have a sales team. In fact, most have an excellent sales team on whom the growth to that point can be...
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